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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/509357bd-c4e4-4048-b163-eb178883bc58/end-fund-4.gif Innominate Kraken - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://lkraker.com/insider-mogrts daily 0.75 2026-08-18 https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/8fd00758-5b66-4ac9-83d7-3ae64e12e013/bit_lowerthird.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/8523f2c5-c2b0-402b-9d3a-04e45c872f0f/bit_geotag.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/583eefb4-6d2b-41e8-b937-e710709ed0eb/bit_date_geotag.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/0231c1c4-b116-4927-b809-27a243335b61/bit_endcard.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/54aaed60-f115-4a35-9d77-8587d7ab069c/ss_title_big.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ee7ba26c-af01-477b-9a4a-17c216f4e2db/on_the_ground_title.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/df1732f0-4e34-408f-913d-55f2ab32baa4/systemic_title.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/3f46d526-deeb-42de-9868-98c0e3b9fdd9/beyond_the_headlines_title.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/3b680e26-e158-4120-bb0e-418a0691aa64/decoded_bubble2_big.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/6e72ce45-1981-437a-b489-9210d484c5ac/decoded_geotag.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/fedb0c31-a24f-4a7c-8542-7a11ecc0034c/decoded_tos_box.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/e0220f2b-c0a9-4838-ae0d-d222bf580272/decoded_background.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1a07c469-f43d-4e4c-9fd2-876e97d1eb3e/decoded_measurements.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/51c87a40-e597-482e-a80a-c7ca225a9de3/decoded_lowerthird.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/5e4c186c-d411-4692-9105-fff26bd846f3/decoded_date_geotag.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/04c4c8f5-5589-4b94-a1d7-f94c4d1076b8/decoded_tos_line.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/fa8db22a-5dc8-4512-a3ce-9c142d625f13/decoded_bubble1.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/80d5df62-0606-4ddf-8f5b-68b104d3c3bd/decoded_thermometer.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/a6db8be6-7d8e-43da-9ffb-10d828f1bfae/systemic_lowerthird.gif Insider MOGRTs - Make it stand out Systemic’s lower thirds inspired Decoded’s https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/3b68eb15-678c-4203-affb-970c85abf644/insider_docs_date_geotag.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/d0faae89-6fff-4e9c-aa5c-aa56524ade7f/insider_docs_lowerthird.gif Insider MOGRTs - Make it stand out Insider Docs’ lower thirds are similar to Decoded’s https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/5e99436e-d7f4-41e0-a735-22480aacec06/insider_docs_map.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/e41c08e0-0577-4f33-8289-80a778d937c4/reference_title2.gif Insider MOGRTs - Insider Tech/Finance A veteran to branding and creating graphics for YouTube series, I was tasked with the complete overhaul of Insider Tech’s how to graphics. Since these were straightforward, they wanted it to be as basic as possible. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ba86bf0d-30b3-4595-95fe-a6b9dce4c000/reference_phone.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/5f85f896-1e47-4a14-b0b4-8734eeb97b2e/reference_box_interview_big.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/c5133b1b-dd9b-44da-a0eb-95bb0760bd9b/regional_eats_lowerthird.gif Insider MOGRTs - Regional Eats This Insider Food YouTube series already had an established visual style. When I became the lead motion designer, I made templates for my fellow motion designers if they ever had to pick up a request. But I did have the opportunity to design the map style to match. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/8aa55140-bde8-42dc-9061-d4f343f12eec/regional_eats_map1.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/fdc0070e-7eff-4cc2-aeca-4c27f99faf6c/regional_eats_map.gif Insider MOGRTs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://lkraker.com/insider-live-events daily 0.75 2026-08-18 https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/e634b493-40ac-4a4d-bc20-e58110708c54/gop_intro_big.gif Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/2d38f853-37b2-4dbc-b4bf-ca233b09846a/townhall_intro_big.gif Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b85402da-67ba-48bd-9500-97a76ff4868e/Screen+Shot+2020-05-05+at+3.43.28+PM.png Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/5cd123d6-7c41-4934-8620-05629d27b685/Screen+Shot+2023-01-02+at+11.24.20+PM.png Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/2c5539f7-ad26-46fa-b4ed-876c29e4c3b5/Screen+Shot+2020-05-05+at+3.53.15+PM.png Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/4e26c519-aace-46e9-99e8-d7168d02e147/Screen+Shot+2023-01-02+at+9.19.36+PM.png Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/c506b750-16d3-42ea-bb8b-6f0fc737a803/Screen+Shot+2020-05-05+at+3.52.09+PM.png Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ec3445c0-087d-433a-9e46-fc60c48f4c6e/background.gif Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/fefc70cf-3bc8-4fa8-87d3-012c0438521a/We%27ll+Be+Live+Soon.png Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/a65af60a-d0ce-496d-a1fe-ad949118bb79/We%27ll+Be+Live+Soon+Republican+Debate.png Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1cb04cb5-3a2a-496f-a0af-c4e0493a0fbd/BI_LIVE_Logo_Still.jpg Insider Live Events - Facebook Live During the first few months of 2020, I had the opportunity to design, create and make templates for the Business Insider and Insider Facebook pages for their live interviews with top executives and experts. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/eebaf55b-6667-4639-9d2c-ee390eab5544/businessinsider_live.gif Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/77382078-67c2-41cd-b757-9e54248b618e/insider_live.gif Insider Live Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://lkraker.com/so-expensive daily 0.75 2026-08-17 https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/3d10f2c3-09d6-4ee7-a4fd-3035468f0ba4/pantone-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/c796a9b9-6997-4518-bee2-e2c5f853ba55/arizonatea-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1786156113262-VY2P8DKWD0UAS61P6WTU/lego_bts2.jpg So Expensive https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1786156121710-17OMX1CCSKGWJUJFUL8C/HT0A4330.jpg So Expensive https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/848de35f-61d6-4712-a53b-cf38078ccb53/lego-3.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ef95066c-4540-4701-bb47-b92cc971d06f/lego-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/d0f0ef0d-a7e9-4909-84c9-f5911bf4c2fa/lego-9.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/e33926fa-0d12-48d3-bf49-69a4f7cbcc37/lego-10.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/c11e38fc-004f-4a29-b924-9d3ef51b1ca2/lego-4.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/a26e31ac-3f5f-4335-9cc6-88b451169887/lego-2.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/8653e736-10c4-43cc-bb22-b201041da8e0/lego-5.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/a1e61356-bb0c-4c12-aacf-07e942212820/lego-8.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/de11e35e-10f9-46e4-bef0-348165f1da89/subscriptions-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/7828130d-47d5-40b6-9536-31f2309bb6c9/uber-2.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/7f31e963-32af-4e46-8e93-8ebaecfd8d75/stadiumfood-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b31ca3c8-4e62-4a35-b59a-61c4ea1395fa/pinball-2.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/64d07045-2072-48c9-9778-958c2631566b/stadiumfood-2.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/003c8cf7-ce7c-49f7-9ba7-2edd406fbbf0/uber-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/8a9e274f-d1a2-439c-b8fc-409ccab7e05a/nintendo-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1a5f583d-dd2c-442b-b85d-81b282889fd7/airports-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/17050ecb-e33b-4910-9ee9-73fbaccb5417/pantone-3.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/50a6a72d-022b-49f6-8f08-1e84f148a332/rolls-royce-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/72b65c8a-c37a-4b8a-9b68-8ffbfe71453f/pantone-2.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/f1e14779-75fe-45ce-b307-2d5ad9e1e998/airport-2.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/28afa5d9-5387-4d9c-ac37-c5c21772a5fe/pinball-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/53feb7f9-8d30-4098-8588-0144267a4aa1/disney-1.gif So Expensive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://lkraker.com/view-from-above daily 0.75 2026-08-17 https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/f141a155-3d45-4670-9b9e-f63eae582090/vfa-1.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/0a5fda67-f48f-4539-8d14-af00ddb24d83/vfa-5.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b530625e-5ada-450a-8c85-3945c4e26e78/vfa-3.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/d2b378cb-9b27-4487-a403-da4e24e5bfc5/vfa-2.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/49bc50ea-6f63-4981-ba66-0f55470feff4/vfa-6.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/4bfbb308-c33c-49ca-997b-d56a36263e79/vfa-4.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/a50b7235-53a8-44dd-821d-ebb05c2a000d/vfa_clouds.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/eeb99c33-5389-412b-aa08-e0392be21b3b/vfa-7.gif View From Above - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/47ab2951-c0a5-4197-abdf-9b85e1305c8c/upintheair.gif View From Above - Make it stand out Up in the Air title sequence https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/d84c6b28-d8e3-4f09-860d-ede8553cb4fe/vfa-title.gif View From Above - Make it stand out View From Above title sequence http://lkraker.com/news-doc-emmy-award daily 0.75 2026-08-17 https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1786155835743-MX00BSHQNCNQIZMWZW9S/NDE_2716.jpg News & Doc Emmy Award https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1786155846366-UMKL7VXO854U4BNFKFAA/_AC80844.jpg News & Doc Emmy Award https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/a314cc13-a75c-4e5c-aa52-571b4beca47f/tc-1.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/c1af7d07-3ae9-4991-918d-239a8e8988ef/tc-5.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/da13bfb3-6082-4a6e-a25d-79918dc4f9a1/tc-2.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/32bacc5c-f40c-46de-a65d-5252c1190aef/tc-4.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/9c9e3839-59a9-4376-bc25-55084a03e915/tc-3.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ad587ba9-ead1-4f05-a5f4-36110967b446/tc-6.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b44eae12-5846-48ed-9e77-43d65f2e6b49/concert-2.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ec072f14-1830-4a4e-8134-417a4eba178e/concert-3.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/551d06eb-5e7a-492c-803e-57d874025446/concert-1.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/55636417-4327-4a80-b54c-d3fd710c2ba2/concert-5.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/a1561465-8b6b-4810-8edc-e59adb0c5b56/concert-6.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/512db653-4dbe-46bc-ac40-51614e3162b2/concert-4.gif News & Doc Emmy Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://lkraker.com/business-insider-video-style-guide daily 0.75 2026-08-19 https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b4c63c39-541e-466a-bfb6-0cf281931a4c/BI_Logo_Bumper.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/db73c496-c575-4437-9911-d8ebcf1e8d62/BI_Headings_MOGRT_5.gif Business Insider Video Style Guide - Text On Screen For text on screen, Dorian mimicked the way text was animated on the website. Once it was approved, I made MOGRT versions and designed and built out the rest of the graphics and MOGRTs with that same in/out animation. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/858c337e-8366-4647-8a5b-27c379b1c1f7/BI_Lower_Thirds_MOGRT.gif Business Insider Video Style Guide - Make it stand out Dorian’s lower thirds animation that was the basis for the rest of the text on screen animations. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/d9f59030-85f7-41f3-a52c-086bbdb7f0f0/BI_TOS_MOGRT.gif Business Insider Video Style Guide - Make it stand out Instead of using a horizontal line like the website, we opted for a vertical line. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/140e3c1c-d89d-4456-a331-0aeb8ce44cde/BI_Headings_MOGRT_1.gif Business Insider Video Style Guide - Make it stand out Transparent and multi-color box versions were created for each text on screen MOGRT. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b3eddff8-d4a8-41e8-b0bc-c653f1f9ba28/BI_Date_Year_Geotag_MOGRT.gif Business Insider Video Style Guide - Make it stand out I added this square point to some text on screen and map elements to match the boxes/lines. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/1787009275395-XC8YN8CKJHFQKE4PRLHY/Screen+Shot+2025-02-18+at+9.18.38+PM.png Business Insider Video Style Guide - Visual Style For a universal visual style across series, I drew inspiration from Business Insider’s Facebook page’s article graphics, from Still Standing (which I was the lead on) and Big Business (which Dorian was the lead on), and from Vox’s YouTube series. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/413d89cc-6f3c-44b2-98d3-1b88f43cfc56/pantone-4.gif Business Insider Video Style Guide - Make it stand out So Expensive https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ef4ccb8a-a52c-47c0-a8f9-20a055e9a047/pinball-3.gif Business Insider Video Style Guide - Make it stand out Still Standing https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/240f6620-03ea-4af8-b1f1-93acf25222d1/ballet-1.gif Business Insider Video Style Guide - Make it stand out Big Business https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/d15b2f4e-beb1-4c22-8b7f-9fc76ad1d932/denim-1.gif Business Insider Video Style Guide - Make it stand out Made In America https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/94483a08-0208-4293-a37a-8f56d465583a/interview.gif Business Insider Video Style Guide - Footage/Photo Treatments Oftentimes, videos included a lot of archival photos and footage. Giving a variety of options helped break up the repetitiveness of some treatments. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/7d9b38b8-d170-4910-bc5c-125758597d7d/polaroid.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/aa115cfb-2dba-4e66-a26d-1529df7630f5/boot-camp-2.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/7d31f321-9f36-42e8-8926-05cf20bb81c8/projector.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/fa734c51-263a-4879-89c2-e0a52e60bc0b/photo.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b24b6540-699b-49a4-abc7-131ac104394d/vertical-projector.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/25bf9905-c27d-4d2b-af08-7602caf9e8b6/phone.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/f8165a7d-27f7-4ea8-a9e7-873784a53a9e/website-2.gif Business Insider Video Style Guide - Documents Producers reference a lot of research information and data throughout the videos to tell help them report on and tell stories about the people and industries they’re covering. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ee8365cb-309f-467d-a6db-1b9bf98c6c47/document-1.gif Business Insider Video Style Guide - Make it stand out Video editor Clancy Morgan’s tabletop document treatment was a favorite across the team and they wanted an easy way for other editors to make it. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/6f0c6935-c9ac-44ff-aa29-78f3999b7da6/website-1.gif Business Insider Video Style Guide - Make it stand out I repurposed the CRT TV overlays from the TV table to make the website page. As an After Effects template, I gave editors a variety of movements to choose from. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/edb417bf-c215-4a7d-9a55-e01ea1959707/newspaper-1.gif Business Insider Video Style Guide - Make it stand out Former fellow Sam Parra Pulido designed this newspaper treatment that the team liked, so I built a MOGRT version. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/28afa5d9-5387-4d9c-ac37-c5c21772a5fe/pinball-1.gif Business Insider Video Style Guide - Make it stand out The document fan out would sometimes be followed by a close up of the pages. To make it easier for an editor, I made these Premiere templates. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b3ab1fbb-98cb-46d6-8128-426217b1c323/newspaper-2.gif Business Insider Video Style Guide - Make it stand out Also repurposed my article headlines MOGRT from Business Insider Today. I cleaned it up, added the new font, and the new in/out text animation to match the rest of the text on screen. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/aa0998b7-199d-4e7f-8bdb-97f3e9a4c7e0/newspaper-3.gif Business Insider Video Style Guide - Make it stand out Fellow motion designer Marco Secci designed this for View From Above and built a MOGRT for After Effects users. I cleaned it up and built a new MOGRT for editors in Premiere utilizing a Photoshop template for the article pieces. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/64a8102a-60e2-4045-a07e-b924f40a0b37/map-2.gif Business Insider Video Style Guide - Maps Business Insider used the Geolayers plug in to make stylized maps. For 3D stylized maps where elevation was an important factor, I made a pitch for Mettle Freeform Pro and got the green light to purchase it. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ce79fa43-0c07-4d3f-bbbf-bede1c6c58d3/map-1.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/64d07045-2072-48c9-9778-958c2631566b/stadiumfood-2.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/b53c0c04-d3fd-4a3b-9e5b-4b8641cf7add/safety-zones-1.gif Business Insider Video Style Guide - Vertical Videos With the rebrand, Business Insider also put more focus and time into their vertical videos. I housed vertical versions of all the text on screen within those main text on screen MOGRTs. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/f17863f6-e754-4947-bd81-5cc712d7f1df/captions-1.gif Business Insider Video Style Guide - Vertical Captions More people watch vertical videos without sound, so I created a caption style in Premiere. It had a set font, font weight, drop shadow, position, color, and size. When editors added it, all captions automatically changed to that style. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/ba89726b-e804-4de1-8131-da69a3969c3b/youtube-thumb-1.gif Business Insider Video Style Guide - YouTube Thumbnails To really reign in this new branding for video, I also made a set of Photoshop templates for YouTube thumbnails in both a regular resolution and 4K. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/8e300adc-9928-46ed-8605-583588948edb/Small_Business_Title_Card_V3.gif Business Insider Video Style Guide - Title Cards Some series retired and new ones, like Small Business and Made In America, came out of development and needed title cards. Big Business never had one, so I designed and created one for it as well. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/91075ce4-9a38-4655-8ad7-a67c6843e651/made-in-america-title-card.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/c31161b6-f923-4b30-b3d2-87cbeaa0bfcd/big-business-title-card.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/5b802b30-0919-464b-aab9-4f2e7d1b4a13/trader-jo-product.gif Business Insider Video Style Guide - Product Room Shoots Since working on So Expensive’s Lego video, I’ve filmed tabletop setups with props similar to what the producer did. I also took photos for stop motion for my own animations. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/980a349b-2913-400d-803f-556fe15a0ef9/nintendo-product.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/8f9f1261-b096-4d59-bbbb-43e5c6db88b7/stadium-product.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/c1b79674-ca7d-472e-b9e3-a45ba6b708c1/disney-product-2.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58052ea0c534a5c3624cafdc/f7916077-cbc7-476a-bb67-07798e2e45ce/bodega-2.gif Business Insider Video Style Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference.